Cost × markup = price
Each line gets its own multiplier, because pavers, plants, rentals and subs don't carry the same handling and risk. $500 pavers × 2.00 = $1,000.
Pricing & estimating · Free interactive tool
Job Estimator At a Glance
Price a landscaping job the way David prices them: cost × markup on every line, labor burden counted as cost, then a margin and realized-rate check before the bid goes out.
Your numbers are private. David only sees an estimate if you send it to him.
Want markups built from your books? Call David at 770-685-4700
Where the $0 goes
Type in the light yellow boxes only. Everything else calculates.
Revenue$0What the customer pays you
Job cost$0What the job costs you
Gross profit$0What's left over
Dashed line = 60% gross margin goal
Job details
Optional. Names your PDFs and saved estimates.
Job costs → customer price
Cost is what you pay for each line. Price is what the customer pays: cost × markup. Use − and + to lower or raise any line's markup and watch the margin change. Prices add up to revenue; costs add up to job cost. Starting markups are examples; your labor markup should come from your own overhead (Guide 8: Building a Billing Rate).
Less common lines: no-charge items & inter-company subs
Totals
Every line added up.
$0.00Job cost
—Blended
$0.00Revenue
Targets
%
Key idea: Price every job from cost × markup, count burden in labor cost, then check the margin and realized rate before the bid goes out.
equiscape.ai · 770-685-4700
A planning tool, not accounting or pricing advice. Starting markups are examples; use your own. See the estimator disclaimer.
How it works
Three checks before every bid
The same EquiFlow method David uses in client job costing, on one screen.
Burden is a labor cost
Payroll taxes, workers' comp and unemployment ride on every wage dollar. At 20% burden a $27 wage costs you $32.40 an hour. The labor markup is applied to wage, so the cost side stays honest.
Margin and realized rate
Check gross margin against your goal, then check what each crew hour really earns. If the realized rate is under your target labor rate, the job is underpriced for its hours.
Markup is not margin
A 2× markup is a 50% margin, not 100%. To hit a 60% gross margin across the whole job, your blended markup has to average 2.5×. Gross margin = 1 − 1 ÷ markup.
This estimate's blended markup: — · needed for your goal: 2.50×
| Markup | Gross margin | $1,000 cost becomes |
|---|---|---|
| 1.35× | 25.9% | $1,350 |
| 1.50× | 33.3% | $1,500 |
| 2.00× | 50.0% | $2,000 |
| 2.50× | 60.0% | $2,500 |
| 3.00× | 66.7% | $3,000 |
| 3.45× | 71.0% | $3,450 |
Free pricing review
Not sure your markups are right?
Send this estimate to David. He'll look at your markups, labor burden and realized rate against what your company needs to hit its margin goal, and call you within one business day.
- Markups set from your real overhead, not a rule of thumb
- Separate pricing for maintenance, installs and enhancements
- Job costing that shows which bids actually made money
Only the summary of this estimate and your contact details are sent. Nothing goes out until you press send.
Free business valuation
Priced right job by job? See what it adds up to.
Upload your QuickBooks reports or type in your numbers. See your company's value range in about five minutes.