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Margin Drivers AcademyModule 2 · Price for profitLesson 5 of 22

Pricing 101

True Cost of Labor

A $25 wage really costs $30 an hour.

Stage 1 · Foundations4 min readBuilds on Markup vs. Margin Completed

The wage on the paycheck is not what an hour of field labor costs you. Taxes, insurance, paid time off and unbilled drive time ride along with every hour. Here is how one crew member's $25 wage becomes $30.

A $25 wage really costs $30 an hour

Example: one crew member, per billable hour
  • Base wage
  • Payroll taxes
  • Workers' comp
  • Vacation / sick
  • Travel & lot time

What goes into one hour

Cost · what it isPer hour% of wage
$

Base Wage

What shows on the employee's paycheck.

per hour$25.00

100%of wage

+

Payroll Taxes

Employer's share of Social Security and Medicare, plus federal and state unemployment.

per hour$2.25

9%of wage

+

Workers' Comp

Insurance for on-the-job injuries. Rates vary by job type and state.

per hour$1.25

5%of wage

+

Vacation & Sick Pay

Hours you pay for that nobody works.

per hour$0.25

1%of wage

+

Travel & Lot Time

Paid time loading up, driving and fueling that no customer is billed for.

per hour$1.25

5%of wage

=

Loaded Labor Cost

What one hour of field labor actually costs you. The extra 20% is your labor burden.

per hour$30.00

120%of wage

Why it matters

It adds up fast

At 1,000 crew hours a month, the burden is

$5,000 / mo

or $60,000 a year that never shows up on a timecard.

Price the $30, not the $25

An 80-hour job estimated at $25/hr shows $2,000 of labor. Its real cost is $2,400. Estimate with the loaded rate every time.

Your burden may be higher

Add anything else you pay per employee: health insurance, retirement match, uniforms and safety gear, training, phones.

Your numbers

Starts with the example crew member

Base wage × (1 + burden) = loaded cost

Enter a wage and your labor burden. The example's 20% is payroll taxes 9% + workers' comp 5% + vacation/sick 1% + travel & lot time 5%.

Loaded cost
Burden per hourLoaded cost − base wage
Burden a month crew hours × burden per hour
Burden a yearthat never shows up on a timecard
One -hour jobAt the wage: · real cost

Margin Drivers calculator · Go further

Windshield time

What drive time between stops really costs your crews, and what tighter routes save.

Open the windshield time
Key idea: The paycheck is only part of the cost. Every estimate and billing rate should start from the loaded cost.